Groups in Private Practice
The Business Blueprint for Marketing & Filling Groups in your Practice
Dreaming of offering group work in your practice but unsure how to get started? Or maybe you’re feeling stuck in the daily grind of filling your caseload one client at a time and wondering if groups could be the solution you’ve been searching for?
Here’s the truth: offering groups in your private practice isn’t just a way to grow your caseload—it’s a game-changer for your business AND your clients.
With the right strategy, you can:
Turn your ideas into impactful groups that attract the right clients and grow your practice with ease
Boost your income without adding more hours to your schedule
Serve more clients in less time, all while avoiding burnout
Whether you’re ready to scale your practice or just looking for a way to break free from the one-on-one hustle, groups are the solution you’ve been searching for. And the best part? You don’t have to figure it out alone.
“Not only did Sara help me feel confident and prepared to lead group sessions, but I'm also already seeing a remarkable return on this investment. My clients are thriving in the group settings, and my practice has gained a new dimension of growth and engagement.”
Suri started a SPACE group to help parents of anxious children
Had 5 couples enrolled in the first round and 4 in the second round.
Suri charged $150 per week per couple and each group is 7 weeks. This means that each round of Suri’s group brought in $5,250 for the first round and $4200 for the second round (for 7 hours of her time).
Suri was able to make between $600-$750 an hour on her group!
Suri now also runs DBT-C group for parents, and has 8 couples enrolled per group!
“Sara has a unique ability to break down complex concepts into easy-to-understand strategies, and her supportive and encouraging approach made all the difference. I wholeheartedly recommend Sara to any therapist looking to expand their practice into the group space and make a meaningful impact on their clients' lives!” - Suri Nowosiolski, LCSW, MSpEd; @heartsandmindsforkids
Who the course is for:
Therapists looking to start groups in their private practice and seeking a community of other therapists working towards the same goal
What the course includes:
9 Modules packed with video trainings teaching you all the ins and outs of starting groups in private practice (keep scrolling for a detailed look at what’s inside each module!)
Handouts and resources that include ‘group agreement contracts’ for clients, plug and play templates to help you stay organized, flyer templates, and more
One quarterly coaching call open to all course members
Tiered levels of live support
Self-Paced Plan: Just the course, no live support
Cohort Plan: Everything in the Self-Paced Plan plus 3 live group coaching calls
+ 1:1 Coaching: Everything in the Basic or Cohort Plan plus:
One 60-minute 1:1 coaching call with Sara
Personalized feedback, strategy, and support tailored to your group
Let’s Break it Down:
“Because of my groups, I have been able to see fewer individual clients and diversify my work schedule with more things that energize me and I also got more individuals as a result of it. Overall I found your workshop so helpful and tangible. I love having a group offering as part of my practice and want to keep adding more.”
Rebecca started a Women’s Empowerment group that she originally started as a 6-week group, then ran a second round as a 10-week group, then transitioned her group into an ongoing process group of the same members
Rebecca had 4 people enrolled in the first round, 6 in the second round, and 6 in the current ongoing group
Rebecca was able to bring in an additional $1840 per month from this group alone
-Rebecca Marcus, LCSW; @rm.psychotherapy
Take a Peek Inside Each Module
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How to use this course most effectively
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Learn more about what group therapy is including a breakdown of different types of groups and the benefits of running each type
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Solidify the details of your group: What type of group is it? Who are your ideal clients for it? What time of day and which day of the week will it be on? Will it be ongoing or time limited? Etc
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Concrete tools and templates to set up your group therapy policies
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Helping you with the logistical components to group such as Flyer templates, excel spreadsheets, and note-taking
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Everything you need to know about marketing, both for your private practice in general, and for your groups specifically
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You’ve marketed your group: now what?
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Quarterly coaching calls uploaded and stored here!
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Giving you techniques and resources to stay organized in your group process
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Access to a Facebook community to connect and brainstorm with other course members
A note from Sara:
I became a group therapist completely by chance.
I had just found out that my grant-funded hospital job was losing its funding, and then a month later I found out I was pregnant with my second child.
I was freaking out trying to find a new job (one that offered maternity leave benefits?!) and ended up learning about a job position at a group private practice not too far from where I was living at the time. The position I interviewed and ultimately got the job for was the “Director of Group Therapy”.
Upon beginning the job, I dove into learning everything I could about group therapy while simultaneously learning how to market my first three groups.
I didn’t have any clients at first, so I turned marketing my groups into my full time job. After two months of marketing, I had 14 clients enrolled and was ready to start! My groups were time-limited and I timed them to end a week before my due date. When I returned from maternity leave a couple months later, I started two teen girls groups the week I was back, since I used my time off to repeat the marketing strategies I had used successfully the first time around. Those groups had 7 clients in one and 4 in the other, and lasted well longer than the 12 weeks I had initially planned.
Now, 5 years later, I have become a Certified Group Psychotherapist (CGP), meaning that I have over 300 hours of group experience, have taken the necessary coursework, and received 75 hours of group-specific supervision. I am also a member of two process groups for myself!
Through running group after group, going from time limited groups to ongoing process groups, and finessing my exact marketing, screening, intake and group process, I have learned that group therapy is one of the most lucrative ways to make money in our field. I was able to make close to 6-figures just from running four groups a week in my practice for a year, and that was on top of the 20 individual clients I was already seeing a week.
Reflecting on my journey, it’s incredible to see how chance led me to discover my true calling. What began as a scramble for a new job and a balancing act between maternity leave and a career transition has evolved into a deeply fulfilling profession. Becoming a CGP and continuing to refine my skills has shown me the profound impact that group therapy can have. The experience has not only been financially rewarding but has also been immensely satisfying on a personal and professional level. I’m grateful for the unexpected path that led me here, and I’m excited to continue helping others through the transformative power of group therapy.
Frequently asked questions
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You’ll get immediate access to all the recorded course material as soon as you sign up. The course itself is the in-depth, structured content you can start learning from right away—any added live coaching calls are just a bonus to help you apply what you've learned, not the core of the program.
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The base plan of the course is 3 monthly payments of $182.
If you want to add on the cohort plan, it is an additional one-time payment of $150.
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This course is for you if can say yes to any of the following:
You want to reduce your individual caseload
You want to make more money in your private practice
You want to avoid getting burnt out by seeing so many individual clients
You want to start a therapy group but need support doing it!
You are open to putting yourself out there and letting people know about your groups.
This course is not for you if:
You are not interested in running a therapy group
OR
You don’t feel comfortable putting yourself out there and letting people know about what you have to offer in your practice.
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You will have lifetime access to the course and you are encouraged to watch it more than once in order to really use the material as effectively as possible.
I plan to add in more information into the course and you will have lifetime access to it. The price will go up in the future, but you will be locked in at the price you purchased it for and will be able to benefit from all of the ongoing, new content.
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I do! You can add it on at check-out
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You have come to the right place! I have a whole module in this course helping you figure out what group may be the best fit for you to run!
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This course teaches you everything you need to know about the business of putting together groups in private practice. Within the course, I do offer many resources to help get you connected to more clinical training and supervision but this is not a clinical group therapy training itself.
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I do not offer refunds for this course.
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I truly believe that this course can benefit anyone, whether or not you take insurance, however the reality of taking insurance is that you will not be able to get paid as much as you would without insurance. I have a specific training in the course about how to still see success with groups despite accepting insurance.
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Yes! Everything that I talk about in the course applies to both virtual and in-person groups.
Need help making a decision and have more questions? Send me an email!
